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Size Doesn’t Matter—Brand Does!

Posted on February 1, 2012 by Marketing Chick • 0 Comments

One only need look around to see that brands carry influence and potency. Large companies, with large marketing budgets, have the wherewithal to saturate the market with their brand and their messaging, but what about the small business that doesn’t have that large marketing budget? Running a business in this day and age can be… Continue Reading

Filed Under: Brand Development, Marketing Communications, Uncategorized

Cause Marketing: Building a partnership between a nonprofit and a for-profit for mutual benefit

Posted on January 18, 2012 by Marketing Chick • 1 Comment

In a nutshell, cause marketing, or cause-related marketing, is a public relations strategy by which doing good also means doing well. The benefit in cause marketing comes in two forms. Non-profit: stands to gain in increased donations, more volunteers, greater visibility and brand awareness, and increased public/political support/advocacy. For-profit: adds potential for greater favorability with… Continue Reading

Filed Under: Cause Marketing, Marketing Communications, Uncategorized

Dare to be unique!

Posted on December 28, 2011 by Marketing Chick • 0 Comments

Remember back in the ’90′s when Pass it On cards were all the rage? There were literally thousands of them to choose from, all filled with your choice of positive, upbeat sentiments, or humorous sayings. For a time I was a buyer for a small book and gift store and we had a rack of… Continue Reading

Filed Under: Marketing Communications, Uncategorized
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