Today’s rich internet marketing landscape, with its never-ending list of potential touch point platforms, means marketing must be even more dynamic than ever. It means that things like SEO, calls to action, and engagement must be ongoing—it means the job is never “done”! It means that you will have to post, like, tweet, favorite, comment, email, blog, pin, poke, scope, or do something, or some things continuously, if you want to stay in business.
Just as importantly, it means figuring out who your potential audience is, and where and how it’s best to reach them, in a way that will provide the most cost-effective ROI.
At this point you’re probably wondering how you are ever going to keep up with all of this, much less stay on top of it. Unless you enjoy, and are good at, all of this social media and online marketing stuff, and you understand what putting together a solid engagement strategy entails, it might be advisable to outsource at least some of it. This is especially important where the overall brand voice is concerned, and making sure that it is formulated properly for the selected platform so your brand and business are putting it’s best foot forward.